Joe Lawrence is a seasoned sales leader with a relentless drive for success—both in business and in life. An endurance athlete who has competed in 127 races, including a full Ironman at 60, Joe brings that same determination to his career. With nearly two decades at Essendant, he collaborated with industry giants like Grainger, Fastenal, Ferguson, and Ace Hardware, helping them grow and overcome challenges. Now, as VP of Field Sales – South at Legends Marketing & Sales, Joe leverages his expertise to strengthen partnerships and drive customer success. A passionate enthusiast of British motorcycles, Joe values craftsmanship, power, and endurance—principles that define his approach to leadership.